Figures in USD $6200M for a 5-year period, so for the 2023 season this is USD $1240M for the League, $124M per team, $16.7M per match) Note that this is only the revenue from the sale of media rights to broadcasters. Statistics for NASCAR indicate that63% are male, 20% are minorities and 47% are between the ages of 18 and 44, with the majority of this age bracket being in the older end, the number of which is also dropping yearly. Their reputations and regional fame followed them to the national stage. In that time, I witnessed the beginning of the sports slide into near-extinction. Their headquarters are located in Daytona Beach, Florida. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. Just another site. A Former Reporters Thoughts, fly into a catch fence and injure spectators, I really got the point across with this one, that profoundly irritating cartoon gopher, baseball exploded in popularity after the opening of Camden Yards, that didnt suffer a significant ratings drop, Professional Cornhole Beyond The Parking Lot, Staying Green ex-Patriots Champion Jarvis Green, Terry Kath 1946-1978: The Heart of Chicago. Photo credit: Zach Catanzareti Photo on Best Running / CC BY-SA, Posted in NASCAR, Sports For NASCAR it meant fewer butts in seats at tracks, and fewer sponsors willing to part with what little revenue they were earning. Roster Schedules & Results Scholarship Chart Depth Chart. POPULAR MEDIA . And I said all that without even bringing up that profoundly irritating cartoon gopher. Fox reported a modest 2% increase in viewership of comparable Cup race from 2018 to 2019, but it needs to be noted that Foxs part of the schedule does not collide with NFL and college football, which NASCAR fans also enjoy watching. | Ill never forget seeing Elliott Sadlers terrifying end-over-end crash at Talladega in 2003 and seeing it again in every single ad for Talladega races for the next 3-4 years. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Now, only the economic elite are allowed to enter the Inner Sanctum and if theres one thing NASCAR used to abhor, it was elitism of any kind. Its certainly healthy in terms of eyeballs, Hebrst said. Corey LaJoie gets loose, spins Brad Keselowski. ), and a race at the concrete venue of Nashville for the first time. For the first time in over a decade and a half, they seem to be headed in the right direction. Formula 1 does not have a single commercial during their races on ESPN. But after the season finale in 2013, they stopped. So to the extent that you can be flat or even up a couple of points it says a lot just about fan interest in the sport.. To use individual functions (e.g., mark statistics as favourites, set As a Premium user you get access to the detailed source references and background information about this statistic. We try to do is take the complex and boil it down to something that is more easily understood by the fanbase.. If NASCAR wants to fix the ongoing issues with viewership, fixing their way of broadcasting commercials would go a very long way in those efforts. lire Min. NASCAR is a name synonymous with stock car racing in the United States. Others claim that money has corrupted the sport and made it an elitist pay-to-play sport. Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph]. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. If you no longer want to Kyle Busch, NASCARs black hat, won his second title. Unless you are a die-hard fan of the sport, people would rather watch condensed snippets of the race or read the highlights instead of actually spending time watching or subscribing to NASCAR real-time races. 18. This isnt to say that the initial Car of Tomorrow wasnt a disasterit wasbut at the time, fans were plenty vocal about safety after the loss of the sports biggest icon. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. But in a lot of respects this is not unique to Nascar. No longer tied to a box atop the TV or a diary that viewers filled out, the company started to figure out how to report who was watching on TV, on cable, and on streaming platforms. IndyCar always has side-by-side commercials during green flag racing. The biggest challenge is how to select the most effective type of chart for your task. Since this is a non-ideological blog, I wont get into the things that the NFL, NBA and MLB have recently done to drive away a significant portion of their fanbases. A fan of cars and bikes, and most anything with an engine, he divides his time between work and family. And you hear more and more about this today. People love a winner, they love to hate a winner, and they love to see a dynasty get taken down. But more importantly, the racing isnt anywhere near as exciting at the cookie cutters, as I so eloquently explained here. But in a relatively short time, NASCAR corrected the car and the multiple issues with its design, and while the cars dont differ by manufacturer like they once did, at least were not seeing disastrously awful races just because of the cars construction. NASCAR moved away from tracks where drivers push and shove and fight both other racecars and the track, and moved to aero-dependent speedways where engineers in the garage determined winners. The same source claims that TV viewership for NASCAR stood at 2.92 million in 2019. In fact, the current car lends itself to some pretty good racing. James: Expect the unexpected on restrictor plate tracks. All Rights Reserved. the Instead of a midway with souvenir haulers, theres now one merchandise tent area. The sport no longer has Dale Earnhardt Jr. or Jimmie Johnson, so theres an opportunity for new fan favorites to emerge, formed by on-track performance rather than sentiment. Posted on June 1, 2022 by . All NASCAR racing takes place on oval tracks, while all vehicles are built on a steel tube chassis, utilize a 5.8-liter V8 engine, and come with a four-speed manual transmission. NASCAR is super popular because of three reasons. By anyones standards that is an alarming fall. 1:31 For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. But it was a never ending source of irritation to see five laps of racing followed by a several minute commercial break, which was then followed by another minute of a wide angle shot of the venue and This race is being brought to you by .. But there is a big difference between changing your own spark plugs and battling your way to the front at your local speedway in hopes of catching the attention of a NASCAR car owner and calling up that same NASCAR car owner on the phone and saying two words to him: How much?. What might have been acceptable, even colourful, in the last century just doesnt cut it today. nascar popularity graph Yes, thats actually true; read it again if you need to. Removing the Toyota logo and Supra badge, one would be hard-pressed to identify, and in actuality, to associate with the caron what it is supposed to represent. Fox Sportss coverage was particularly abominable, with a seemingly endless parade of commercial interruptions mixed with the Ford Cutaway Car, the Home Depot Pit Crew Member, the Viagra Boner Of The Race, whatever, all during green flag racing. The ideal entry-level account for individual users. Access to this and all other statistics on 80,000 topics from, Show sources information Jerseyball Millvilles Mike Trout and Aaron Cox, Precision Pistol Shooting For Greatness, The Power of Fun Dave Raymond, The Original Phillie Phanatic, Being Relentless The HEADstrong Foundation, Surviving Until Tuesday Sergeant Andrew Einstein. The various platforms of social media have been a convenient and fast way to obtain information and entertainment on a particular sporting event. There are certainly many factors to suggest that the popularity and the fanbase of NASCAR are dwindling. This was a problem that actually needed to be addressed and wasnt. NASCAR on TV. Yet instead of focusing their marketing on Johnsons unequaled supremacy, NASCAR chose to put all of their marketing eggs into the Danica Patrick basket, believing a swimsuit model who could drive a racecar would save the sport. Talladega Superspeedway spoke out Friday for the first time after NASCAR banned the Confederate flag from all race tracks and events. For eight years, Lanette and Jim Williams of Missouri said they traveled to an average of nine NASCAR races per season. . TN), 1-855-2CALLGA (IL), 1-800-270-7117 (MI). While NASCARs ratings were a record low for a second event of the season, the NTT IndyCar Series found themselves with a massive jump in ratings. 1) Just like all the other major racing series in the world, NASCAR has become a money deal. Young fans want to watch the action. When people click on our Instead of attending races, theyve taken trips to Montana, Colorado, Wyoming, Louisiana and South Dakota vacations, Jim said, where were not annoyed., The first year was tough, Lanette said. It is now an elitist sport because only those who can afford to pay to play need apply. Speaking of disrespecting your fan base, how about needlessly putting an end to a beloved 54-year tradition? I also suggested a solutionthat NASCAR emulate how baseball exploded in popularity after the opening of Camden Yards. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. USA TODAY Sports asked about 200 fans at tracks, on the phone and on social media who have reduced their racetrack trips to explain why. At the start of the 1990s, mention NASCAR to somebody in Europe, they wouldn't know much about it. When I was younger, even though they were no longer stock cars, they still resembled their factory counterparts, sometimes even using body panel. That NASCAR was doomed, soon to become nothing more than a memory. NASCAR TV ratings were once the darlings of the sport. The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. winning the Monster Energy NASCAR Cup Series Ford EcoBoost 400 and the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. ^ Cited revenue was AUD$1.547B; exchange rate of 1 euro per AUD$1.61 for 2019 season used here. NASCAR rose to prominence in the 1980s and 90s as TV became more and more involved. It was a radical change to a sport that didnt need radical changes. Photo credit: wjarrettc on Visual hunt / CC BY Ousting Brian France, who created the Chase and presided over the sports decline, was no small part of that. Motorsports encompass a wide variety of classes that offernumerous choices for fans ofauto racing. They did not agree with how officials handled the aftermath of the Chase for the Sprint Cup manipulation at Richmond International Raceway, which included NASCAR CEO Brian France putting Jeff Gordon into the playoff as an extra driver. NASCAR has lost interest in us.. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. You may opt-out by. 89744, Photo credit: tequilamike on Visual hunt / CC BY Final five-wide salute on Auto Club's 2-mile configuration . Well, it might be as easy as the product fans are seeing on their televisions over the course of a race. The news sort of heads downhill from there. --The experience is different. The rise of social media as a tool, pastime, or source of information and entertainment has certainly affected most sports, NASCAR included. Dynasties like Johnsons arent bad for a sportunless the sport doesnt know how to market them. Just because no one has been killed at the Cup level since Earnhardts death doesnt make it less so. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. Formula 1 and IndyCar are on the rise while NASCAR is slowly declining on a weekly and yearly basis. Find your information in our database containing over 20,000 reports. The NHL audience is the richest of all professional sports. But NASCAR's popularity and success didn't happen overnight. If they hadnt, youd probably be reading articles today about the decline of Coca-Cola too. Hamlin, who grew up . Types of Charts - Overview. With Formula 1 attendance achieving around 4 million people per year in total, and NASCAR achieving around 3.5 million people per year. "Average Viewership of The Nascar Cup Series in The United States from 2014 to 2022 (in Million Viewers). Created and Designed by, Solving NASCARs Racetrack Problem, Part 2 Happy Hour Motor Speedway, on What Caused The Decline of NASCAR? Business Solutions including all features. The coverage goes through the entire event. It was boxy, ugly, and top heavyand its shape was part of the reason for the Indianapolis debacle of 2008. Nothing against Jimmie Johnson for winning titles with the rules as written, but he only managed that feat twice. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The Williamses havent been to a NASCAR race since. Maybe there is a segment of fans who tune in for death-defying calamities, but that has always been a part of the sport and still is. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. They do not want to watch commercials over and over again. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Now72 years old, the racing organization has managed to evolve through the decades in order to meet the changing trends, technology, and preferences that directly affect the sport. People have different views on why the motorsport has failed to join the upper echelons of American sports.