Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. One of the most powerful ways of attracting interest and building strong connections is by offering something of value. What are the biggest (non-monetary) challenges and rewards? How to Create a Real Estate Sphere of Influence List After youve sent a few value-packed emails, drop in and ask for that referral. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. You can get his full briefing in this video. If you demonstrate that you are an expert in the local area, you will have an easier time converting your clients. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. You can easily change up that second line to refer back to any relevant life, community, or even social media event. It is important for you to stay connected with your real estate clients. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. If you dont know what to write, use my Event Themed Keeping in Touch Letters. And they are provided free through your Multiple Listing Service (MLS). Do you know anyone who might be thinking of purchasing a home in the future? They ended up spending $1.2 million on a new house and selling an $800,000 house., Imagine if I hadnt sent that postcard! Script #1 - Recent Clients & Professional Connections, I hope all is well! Are you sure you want to report this blog entry as spam? The 12 Best Real Estate Prospecting Letter Templates for 2023 Oops! Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. How to write a client letter to your sphere of influence and past You might be surprised to find out that For Sale By Owners (FSBOs) are a great source of leads that you can use to grow your real estate business. Whether its a client you havent seen in 10 years, or a family member you wake up with every morning, the core idea behind the term sphere of influence is that, by simply knowing them, you have the ability to impact them in some way. How to Write an Influence Letter [with Sample] - Request Letters Yes, these lead generation systems work! Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. A few months ago, someone here in the rain inspired me to write a set of 3 real estate letters you can use to "win friends and influence people" in your business community - and thus expand your sphere of influence. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); KYLE HANDY 2021 | ALL RIGHTS RESERVED | INFORMATION ABOUT BROKERAGE SERVICES | CONSUMER PROTECTION NOTICE | PRIVACY POLICY, 25 Tips To Create The Ultimate Real Estate Listing Presentation, What I Would Do If I Started My Real Estate Business Over Again, The Four Core Lead Sources Top Real Estate Agents Are Using In 2023, How Email Marketing Changed My Real Estate Business Forever (DO THIS), 7 Expert Strategies To Find And Close FSBO Leads Today, The 6 Best Real Estate Companies To Work For (And Why) In 2023. If it helps you to have a framework, follow these easy-to-remember steps from Dr. Lee Davenport to help build rapport when you C-A-L-L someone in your sphere: Following these steps will help show you care while also subtly establishing you as a trusted real estate professional that your connections can count on. (Were talking multiple millions in volume.). Pro Tip for Pinterest: Like Twitter, local, highly-visual content wins on Pinterest and can be a great way to increase traffic to your website. Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. We work almost exclusively on referrals, so we always make a point of asking our great clients if they know anyone. The easiest way to do this is to use an announcement letter for real estate. For those of us who have a hard time tooting our own horn, this is a tough one. This is an important lead generation tool in the real estate industry that can help you add that personal touch. They may even have some great content ideas. Enter pertinent information, so you can send Happy Anniversary messages on the date that their new home closed, send a birthday card, or simply remember their childrens or their pets names. I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. I stay in touch with my people, past present and to come, with a monthly . You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. For brand new agents a simple Excel spreadsheet will do the job.. I can see on social media that you are doing quite a bit of traveling and having a great time. The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Getting permission to add people to your list is important, but there are other ways you can make the askwithout straight-up asking. How to Nurture Your SOI (+ Free Templates! You are in communication again, and if you continue to stay in contact with them going forward, you will grow your sphere of influence. If you choose to implement AI, you may need to upgrade a pay a small fee through your CRM. Theres a first time for everything and that is one of the good ones to to tray you so much about that world. Rockstar agents with up to 80% referral business all have one thing in common: an easy, workable system for nurturing and growing their SOI. So if youre clinging to the belief that your SOI is weak or that you dont have an SOI because youre new to town, are from the wrong side of town, or whatever believe this: Youre not only kidding yourself, youre also leaving piles of cash on the table. This is how you start to learn what type of content is engaging, and which subject lines get the most responses. You Are Truly "Above The Crowd!". Even though this is a great tool for staying in touch with family members and friends, this is also an essential business tool that you have to use. Welcome to our Marketing Mastermind series for real estate agents. It wont be like that for long. The letter itself is easy, but making it hit pay dirt takes a little out-of-the-box thinking. Cary Property Pros Premier Real Estate, MJ Decorators Workshop LI staging and home decorating - Lynbrook, NY, Berkshire Hathaway / Prudential Ca Realty - El Cajon, CA, Selling Soulfully with Jennifer Allan-Hagedorn, Newsletters - the Difference Between "Meaningful" and "Interesting", More Referrals: Strategies & Tips on Getting More Referrals, Political Pontificating on Facebook - Yea or Nay (, Real Estate The Old Fashioned Way - Life Before Fa, Real Estate the Old Fashioned Way - Face2Face Cont. (Psst, already a Follow Up Boss user? If youre ready to follow in the footsteps of the boss-level Realtors who have successfully transformed their SOIs into multi-million-dollar referral machines without ever being sleazy read on. This traditional use of the Listing E-Alert tool is a great value add to your clients. Now you take your scrubbed list upload them to an email marketing program. Real Estate Sphere of Influence (SOI) - Convert More Leads But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Dont hesitate to put this to work for you. Anyway, agents ask me all the time what they should write about that will inspire their SOI's to remember them FONDLY. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. You can use variations of this, but the most important thing you can do is to be authentic. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. Real Estate Letter, New Year Letter, Seller Prospecting Letter, Real Estate Templates, Real Estate Marketing, Realtor Letter, Farming Letter ElevatedAgent (1,531) $5.00 Textable Christmas Card, Real Estate Client Holiday Card, Digital Holiday Card, Real Estate Marketing, Winter Card | INSTANT CANVA DOWNLOAD AgentsAssemble (482) $4.00 You have family, friends, old schoolmates, previous business associates, soccer buddies, and more. Excellent blog and I'm going to share it with some new agents in my office! Jumpstart Your Real Estate Sphere of Influence (SOI) For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. You at least need to take the time and make real estate letters personal. Learn more at AgentDominator.com, Getting more referrals with the $500 Certificate letter, Postcards drive seller leads to your open house. The Best Real Estate Email Templates for Your Sphere of Influence Great blog and example. Next, you can run those emails through a scrubbing service. ), And lets face it. This may also help you earn more business. Theyre going after the unknown. Grab a notebook or excel spreadsheet and jot down all the names you can think of, including: Dont get sidetracked thinking about what youre going to say when you reach out, or why you really dont know this person that well, etc. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Theyre a light-hearted, non-pushy way to stay in front of people. Here are the four core lead sources that top real estate agents are using in 2023: Watch The Video On Youtube, Read More The Four Core Lead Sources Top Real Estate Agents Are Using In 2023Continue, Email marketing has completely transformed the way I do business as a real estate agent. Pro Tip for Facebook: Create a separate SOI list for your Facebook friends who are extra active in the community and set your notifications so you can engage with them frequently. Did you see my email last week on 5 Big Predictions for the Downtown Indy Real Estate Market? But if for some reason you decide that youd rather not receive these updates, you can unsubscribe yourself or just simply reply to an email and well discontinue it for you. But I'm now very curious to know who this "mysterious other" is that you keep mentioning. Check out our full post on prospecting on Facebook! If you have a friend you usually chat with via WhatsApp, itd be weird to call her up on business and start asking her about whether she knows anyone who needs to buy a home. That is why it is important for you to pay close attention to your sphere of influence real estate agent. All that I need from you is to verify that I have the correct home address and email address for you. Letter To Sphere of Influence Draft: Good news! Its very simple. You can do this by adding value coming from contribution and giving them something they want. People in your sphere include your friends, family, former clients, and their second-order contacts. That includes family, friends, business acquaintances, people you know from meetings you attend, fellow volunteers, your spouses friends, your parents friends, your hairdresser, your mechanic, your dog groomer, and of course past clients from some other career. Send out mailers to your sphere, or use a specialized advertising tool, like Adwerx to increase your online visibility with this particular group. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. What do you love about it? Eliminate those distressing gaps in income - stay in front of prospects and assure a steady income stream by using professionally written real estate letters. March 04, 2012 08:13 AM. Or consider the methods of Baltimore-based broker and team leader Ron Howard. The rags-to-riches real estate mogul emigrated to the US in 1986, knowing literally no one and went on to become one of Americas top agents and the king of real estate referrals. Its a common issue, and sometimes when times are good, it doesnt feel necessary. (By the way that easy out at the end of the message can actually be a powerful tool to make people feel more comfortableand more likely to respond!). Berkshire Hathaway HomeServices Century 21 Coldwell Banker . My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. I mailed them a postcard because I was afraid to pick up the phone and call them. This takes some time. But, Read More How Email Marketing Changed My Real Estate Business Forever (DO THIS)Continue, Would you like to sell an additional four to six homes a month? According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. Its a simple shame on me script. How do you write a client letter to your sphere of influence and past clients? Here's a sample: Dear (friend, client from a former business, former boss, etc.) That is why social media is helpful. You will be shocked with the answers youll get. Just make sure you ask for permission first (theres nothing more annoying than getting an email you dont remember signing up for, right?).